JACQUEMUS (Spring/Summer 2020)
Jacquemus has an iconic pink walkway in the lavender fields of Valensole, Provence. The magical place where Simon Porte Jacquemus celebrates the tenth anniversary of his brand. The scent of lavender, purple postcards, no sky, art celebrations, beauty and the personal history of the designer that connects from childhood to these places. The perfect setting to show off clothes with pop colors, large and comfortable models, typical of the brand that we have fallen in love with for many years.
LOUIS VUITTON (Spring/Summer 2012)
When Marc Jacobs left his job as Louis Vuitton creative director, he did so in an unforgettable way: he installed a white horse-drawn carriage inside the Louvre (which is still the brand’s reference point, led by his successor). Nicolas Ghesquière). Models dressed in impulsive attire as if they were the protagonists in a dream, riding white horses in gentle circles while light music sent us almost magically to the most fashionable theme park ever. Delicious preparation that even today makes us breathe big.
DIOR (Fall 2012 Couture)
Probably the show’s set that in the last 10 years has been talked about the most that everyone still thinks sadly (please do not make me feel like I am alone). Raf Simons’s debut as a fashion designer for the brand is also a triumph in every aspect of clothing, both for show and for location. The walls of the rooms of a typical Parisian apartment are completely covered with millions of fresh flowers: blue room with delphinium, white room with orchids, yellow room with mimosas and so on. A strong message of rebirth and a new direction of the brand. Marc Jacobs described the atmosphere as “amazing” at the end of the event and I can’t agree further.
CHANEL (Fall/Winter 2014)
We all go to the grocery store, but not all of us have the opportunity to go to the supermarket with Chanel products! Karl Lagerfeld has always been at the forefront of creating exciting fashion shows inside the Grand Palais in Paris (from the space station to the airport, from the miniature reproduction of the Eiffel Tower to the cruise ship), But what most visitors are speechless about is the mall: here, models walk down the aisle full of Chanel (over 500) products, stopping every time to load a cart (or a basket reminiscent of the brand). Chanel 2.55) Before traveling to the checkout counter. Celebrating consumers by quoting the designer who said: “Fashion must be used immediately. The best that can happen to a dress is to wear it. Not to be displayed in museums. ” Or vice versa in the supermarket.
FENDI (Fall 2016 Couture)
A collection and fashion show that serves to celebrate two levels: the 90th anniversary of the brand and the completion of the restoration of the Trevi fountain in Rome, funded by Fendi. Karl Lagerfeld makes his model walk on a transparent plexiglass track, Give the impression that they are walking directly on the water, while at night and the direct water source shines under the bright light. Celebrating the past of the beauty of the eternal city and the fashion itself that made us and still makes us dream.
RODARTE (Spring 2018 RTW)
At Cloître Port Royal in Paris, Kate and Laura Mulleavy (with the help of Bureau Betak, the world’s most famous fashion design studio created by Alexander De Betak) give life a triumph of nature and beauty. Beautiful that not only frames but also the protagonist of the collection that turns the beauty of the flower into its muse. The colorful flowers adorn the streets of the stalls, as well as the white floral headgear, making the models almost lily, wearing light clothing and pastel shades that create a meaningless atmosphere. A magical fashion show that directly never left me and remains the screen saver of my phone.
YVES SAINT LAURENT (Fall/Winter 2019)
Anthony Vaccarello, directed by Yves Saint Laurent, in my opinion, is one of the most successful style combinations in recent years with a collection that knows how to rework a brand style in a key way. Sensual and modern. For the current season, designers have opted for an open-air fashion show under the Eiffel Tower, starting with the September 2018 show for the 2019 Fall / Winter collection. Imagine the atmosphere: evening falls and the lights of the Eiffel Tower are turned on. You sit on the washing machine and in front of you the runway is covered with water with 10 shiny white palm trees on it, a symbol of Yves ’love for North Africa. The first model walks on the runway, creating waves on the water, which, along with the costumes and surrounding scenery, make for the most immersive experience. And certainly unforgettable.
GUCCI (Cruise 2019)
I remember watching the show live on the brand’s IG profile and when they showed up I shouted, “Is it set in the necropolis ?! How wonderful. ” And not just any necropolis, but the Roman necropolis of Alyscamps near Arles, France, which for that occasion served as a Gothic setting for what Alessandro Michele himself defined as a “captive party at the cemetery.” Streams of fire and flames illuminate the night of Arles and the runways, where the costumes play between ancient and modern, between sacred and obscene, between mystery and mystery. “Alyscamps is a necropolis, but it is also a tour. It became a place for walks in the ‘700s. It is a layered hybrid. It does not look like a cemetery because it is, but at the same time it is not. “I have a passion for what looks different from what they have,” Michele said. No wonder we will miss his ability to celebrate the individual beauty in the hands of Gucci.
LAQUAN SMITH (Spring/Summer 2022)
Originally it was “Empire State of Mind”, a song by Jay-Z and Alicia Keys. Then came designer LaQuan Smith, who chose the panoramic roof of the Empire State Building in New York City as the venue for his fashion show. An opportunity for a designer to celebrate the vibrancy of New York City, the luxury and the new heights he wants to reach with his brand. With the light of the city illuminating the sky, LaQuan Smith reinforced his idea of sensuality and comfort that worked well with American style.
VALENTINO (Spring 2023 Couture)
The work that Pierpaolo Piccioli is doing with Valentino is purely poetic. If he decides to organize a fashion show in a temple, then his poems turn into fairy tales with a taste of beauty, uniqueness, freedom and humor, as well as, of course, fashionable clothes. For the 2023/2024 season, Valentino showcased the Château de Chantilly collection of clothing: a place of history and splendor where gardens and waterways become runways where dresses, jeans, or large crystal silk suits like earrings and bright colors come to life. To life, a new concept of maximum luxury that is not enough.
